House of Rock presents The Doobie Brothers for live album release of World Gone Crazy
AT&T, Cisco and Marriott play key role in first interactive fan experience, concert
(San Jose, Calif.) — For the first time in 10 years, The Doobie Brothers are unveiling a new album on Tuesday (Sept. 28, 2010), entitled, World Gone Crazy. Continuing their long history of creating memorable experiences with music, The Doobie Brothers will host a preview concert, along with an interactive fan experience, using the latest technology from AT&T*, Marriott and Cisco beginning at 3:30 p.m. (PDT) on Monday (Sept. 27, 2010).
The last time The Doobie Brothers released a studio album iTunes did not exist, and now working with AT&T, Cisco and Marriott, the World Gone Crazy album release event will utilize Virtual Meetings by Marriott with AT&T and Cisco TelePresence, the most advanced interactive video conferencing technology available in select Marriott properties worldwide. Cisco TelePresence™ is a rapidly growing and increasingly popular technology that enables groups to meet and collaborate in multiple locations worldwide in real time. The Virtual Meetings by Marriott studios can connect to more than 100 companies and organizations via more than 1,100 telepresence sites worldwide, using the AT&T Business Exchange, AT&T’s unique, network-based, inter- and intra-company collaboration feature.
Additionally, fans attending the preview concert will be given the ability to interact, react and be a part of the action from remote locations throughout the United States. The Doobie Brothers’ performance will be transmitted to the various locations and the fan’s actions, voice, and applause will be transmitted to the performance studio and will be seen and sensed by The Doobie Brothers.
In addition to the public Cisco TelePresence suites and Virtual Meetings by Marriott locations, the entire concert and experience will be broadcasted over the Internet. The Doobie Brothers will perform hits and premier new songs from World Gone Crazy in a live 90-minute concert interspersed with questions from fans across the country. ATT, Cisco and Marriott will put the audience face-to-face with the legendary band.
HOR Presents The Doobie Brothers World Gone Crazy album release event on Monday, September 27, 2010
At 6:30PM Eastern Time (3:30PM Pacific) The pre-show retrospective will commence
At 7:00PM Eastern Time (4:00PM Pacific) The Doobie Brothers will perform songs from World Gone Crazy Live
Check out the Highwire Daze interview with Tom Johnston of The Doobie Brothers here