MOTEL 6 & PRIMARY WAVE MUSIC ANNOUNCE THE ³ROCK YOURSELF TO SLEEP² TOUR w/ WE CAME AS ROMANS!

MOTEL 6 AND PRIMARY WAVE MUSIC ANNOUNCE THE WINTER 2011 “ROCK YOURSELF TO SLEEP” TOUR

THREE UP-AND-COMING BANDS TO WIN SPOTS ON TOUR WITH WE CAME AS ROMANS

www.RockYourselfToSleep.com

FOR IMMEDIATE RELEASE – Motel 6 and Primary Wave Music, one of the largest music publishing and marketing companies in the United States , announce the second “Rock Yourself to Sleep” Tour will kick-off on January 6th 2011 with Equal Vision Records hit metal band WE CAME AS ROMANS as the headliner. As with the inaugural tour which launched in June 2010, there is a companion contest which gives three up-and-coming bands the opportunity to open for We Came As Romans on the six-week national tour, as well as offering free rooms for the duration. Bands can enter the contest on RockYourselftoSleep.com.

Bands will have until December 19, 2010, to motivate fans to vote for them in head-to-head style competitions. The ten bands with the most votes will have until December 26 to have fans vote for them; three winners will be chosen from the five bands with the most votes by a panel of music industry professionals as well as We Came As Romans and revealed on December 29.

“We’re incredibly excited about our partnership with Motel 6 as we continue to build the Rock Yourself To Sleep brand into a touring powerhouse. We want to thank We Came As Romans and all the other bands for being involved and look forward to another successful run,” states Devin Lasker, Chief Imagination Officer at Primary Wave Music.

“Motel 6 is proud to support emerging musicians by providing them with a clean, comfortable room while on tour,” said Olivier Poirot, CEO of Accor North America, Motel 6 and Studio 6. “Welook forward to another successful tour in January with We Came as Romans.”

The inaugural 42-city, seven-week “Motel 6 Rock Yourself to Sleep Tour,” an extension of the original campaign, wrapped up this past July. The tour included a contest which found three bands to serve as the opening acts for tour headliner Every Avenue. The contest garnered over 34 million online impressions for Motel 6 and the tour’s co-sponsors including 1800mattress.com.

Tour Dates

Jan-6
Pontiac, MI
Eagle Theater

Jan-7
Chicago, IL
The Bottom Lounge

Jan-8
Minneapolis, MN
Station 4

Jan-10
Denver, CO
Marquis Theater

Jan-11
Salt Lake City, UT
The Complex

Jan-13
West Hollwood, CA
Key Club

Jan-14
Pomona, CA
GlassHouse

Jan-15
San Diego, CA
Soma

Jan-16
Phoenix, AZ
Clubhouse

Jan-18
San Antonio, TX
White Rabbit

Jan-19
Houston, TX
Warehouse Live

Jan-20
Corpus Christi, TX
House of Rock

Jan-21
Dallas, TX
Trees

Jan-22
Memphis, TN
Daisy Theatre

Jan-23
Birmingham, AL
Zydeco

Jan-24
Jacksonville, FL
Free Bird

Jan-25
Pompano Beach, FL
Culture Room

Jan-26
Tampa, FL
State Theater

Jan-28
Augusta, GA
Sector 7G

Jan-29
Richmond, VA
Hat Factory

Jan-30
Baltimore, MD
Sonar

Jan-31
New York, NY
Gramercy

Feb-1
Asbury Park, NJ
Stone Pony

Feb-2
Poughkeesie, NY
The Loft

Feb-3
Allentown, PA
Crocodile Rock

Feb-4
Lancaster, PA
Chameleon Club

Feb-5
Allentown, PA
Crocodile Rock

Feb-7
Columbus, OH
Newport Music Hall

Feb-8
Covington, KY
The Madhatter

Feb-9
Nashville, TN
Rocketown

Feb-10
Sauget, IL
Pop’s

Feb-11
Grand Rapids, MI
The Intersection

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