MOTEL 6 AND PRIMARY WAVE MUSIC ANNOUNCE THE WINTER 2011 “ROCK YOURSELF TO SLEEP” TOUR
THREE UP-AND-COMING BANDS TO WIN SPOTS ON TOUR WITH WE CAME AS ROMANS
FOR IMMEDIATE RELEASE – Motel 6 and Primary Wave Music, one of the largest music publishing and marketing companies in the United States , announce the second “Rock Yourself to Sleep” Tour will kick-off on January 6th 2011 with Equal Vision Records hit metal band WE CAME AS ROMANS as the headliner. As with the inaugural tour which launched in June 2010, there is a companion contest which gives three up-and-coming bands the opportunity to open for We Came As Romans on the six-week national tour, as well as offering free rooms for the duration. Bands can enter the contest on RockYourselftoSleep.com.
Bands will have until December 19, 2010, to motivate fans to vote for them in head-to-head style competitions. The ten bands with the most votes will have until December 26 to have fans vote for them; three winners will be chosen from the five bands with the most votes by a panel of music industry professionals as well as We Came As Romans and revealed on December 29.
“We’re incredibly excited about our partnership with Motel 6 as we continue to build the Rock Yourself To Sleep brand into a touring powerhouse. We want to thank We Came As Romans and all the other bands for being involved and look forward to another successful run,” states Devin Lasker, Chief Imagination Officer at Primary Wave Music.
“Motel 6 is proud to support emerging musicians by providing them with a clean, comfortable room while on tour,” said Olivier Poirot, CEO of Accor North America, Motel 6 and Studio 6. “Welook forward to another successful tour in January with We Came as Romans.”
The inaugural 42-city, seven-week “Motel 6 Rock Yourself to Sleep Tour,” an extension of the original campaign, wrapped up this past July. The tour included a contest which found three bands to serve as the opening acts for tour headliner Every Avenue. The contest garnered over 34 million online impressions for Motel 6 and the tour’s co-sponsors including 1800mattress.com.
The Bottom Lounge
Salt Lake City, UT
West Hollwood, CA
San Diego, CA
San Antonio, TX
Corpus Christi, TX
House of Rock
Pompano Beach, FL
New York, NY
Asbury Park, NJ
Newport Music Hall
Grand Rapids, MI