So Sugar by Luke Potter (Self-released)
At long last, Luke Potter’s first official full length album has been released onto the world at large, and it was surely worth the wait. Pure power pop rock complete with wondrously infect-ious choruses, the ten cuts featured on So Sugar would sweeten up the day of even the most sour of music critic. Based out of the UK, it won’t be long before the world discovers Luke Potter. Managed by Johnny Wright and Melinda Bell for Wright Entertainment (Justin Timberlake, Before You Exit) and Gina Orr of Orrigami Entertainment (David Archuleta, Crystal Bowersox), the star making machine is in place for this massive talent ready to break out into the big leagues.
The disc kicks into supersonic gear with the rocking refrains of the title track So Sugar – instantly hooking the listener in for a stratospheric ride into the heart of an up-and-coming singer / songwriter. There It Goes Again will remain in your head for ages with its delightful melodies and Luke Potter’s expressive vocals. Crazy Enough is a gorgeous ballad sure to captivate the senses of hopeless romantics and dreamers all over the world. Then it’s back to pop rocking when Sadie shows up to joyously set your imagination in flight.
A definitely highlight on So Sugar is the poignant One Day, where a lush musical score and Luke Potter’s vividly emotional vocals render this piece an absolute standout. One Day would be the classic any artist who hope to write, and it shows Potter’s wonderful knack for delivering a truly timeless song. Terrified exhibits yet another side to Potter’s songwriting, complete with pensive lyrics and a magnetic chorus. It’s Okay To Dream is another top notch track destined to become a Luke Potter fan favorite.
“I want to wake up every day in a different place, maybe today LA,” sings Luke Potter with a wide-eyed wonder on the spiraling Possibility. Chance Worth Taking is a wistful track about navigating through the grand puzzle known as love. And then closing out So Sugar on a gloriously positive note is the magnificent I’m Alive, a track that absolutely soars into the stratosphere.
The production work on So Sugar is first rate, featuring the superlative work of the noted Bleu (Demi Lovato, Jonas Brothers) sending the material into even greater heights. Be sure to check into So Sugar by Luke Potter, and catch up with rising star. With an album so exhilarating filled to the brim with radio friendly compositions, expect to see Luke Potter signed to a major label any day now!
(Review by Ken Morton)
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